Technology advice with no build to sell.
Small businesses and entrepreneurs make large technology decisions with very little independent help. Entretech exists to sit on their side of the table.
Why we started
Most technology advice available to a small business comes from someone who also wants to build the solution. That shapes every recommendation, and it leaves owners without a technical background choosing between proposals they can't fully evaluate.
We help clients understand the problem, prove the idea, choose the right team, and keep the project on course. When we advise, we deliberately don't take on the build, so the only thing our advice serves is the client's outcome. Separately, Entretech Studio builds websites, chatbots and AI tools for clients who come to us for a build, and never for a project we advised on.
The founders
Usman
Co-founderSolution architect. Background in hospital information systems, clinical order entry and workflow design, insurance claims automation, and systems work with banks.
Content needed: co-founder name
Co-founderContent needed: two-sentence background
Company facts
- Legal name
- Content needed: registered name
- Founded
- Content needed: year
- Based in
- United States
- Clients in
- United States, United Kingdom, Gulf
- Work to date
- 9 products specified and designed, 764 screens
How we use AI
Clients ask, so we answer up front.
Content needed: confirm every statement in this section before publishing- Where it helps. AI tools speed up first drafts of documentation and research, and power the chatbots and tools Entretech Studio builds.
- Who is accountable. A founder reviews and signs off every deliverable.
- Your data. Client material is only used with tools whose terms exclude training on it. Content needed: name the tools or policy
- Retention. Content needed: how long client files are kept and how deletion works
Principles we don't bend
Independence first
We never advise and build on the same project.
Evidence before promises
A working prototype settles more questions than a presentation.
Plain language
If you can't follow our reasoning, we haven't done our job.
Your decision
You stay in control of every call.
Talk to the people who will do the work.
A short conversation with a founder about where you are. You leave with an honest read and a sensible next step, whether or not that involves us.
Free and without obligation. Content needed: call length
- Before the callWe read what you sent, so the call starts with your problem.
- On the callWe ask questions, listen, and explain how we would approach it.
- After the callIf we are a fit, a written proposal with a fixed scope follows. If not, we say so.