A technology partner on your side of the table.
We help small businesses and entrepreneurs decide what to build, choose who should build it, and keep the project honest until it ships. When we advise, we never take on the build, so our advice has no reason to bend.
764 screens specified and designed across 9 products. Founder experience in healthcare, insurance and banking systems.
Where are you starting from?
I have an idea and need to know if it's worth building.
Test the idea with a working prototype, get a specification you own, and find the right team before you commit a serious budget.
Discovery & Prototype For business ownersI run a business and our systems are holding us back.
Find out whether you need custom software, an existing product, or a better process, then get it delivered with a technical person on your side.
See how we helpMost technology advice comes from the people who want to build it.
Agencies recommend what they build. A custom app, a platform, a rebuild. Nobody is paid to tell you a simpler option would do.
Quotes are hard to compare. Three proposals, three architectures, three timelines. Without a technical background, choosing is a guess with a large invoice attached.
Projects drift quietly. Scope creeps and estimates stretch. By the time the problem is visible, the budget is gone, and a full-time CTO is rarely an option this early.
Three ways we help
Use one, or all three in sequence. Each ends with something you can use, whoever builds your software.
Discovery & Prototype
Test the riskiest part of your idea with a working prototype, then turn it into a specification you own.
When you have an ideaVendor selection
Compare development teams like for like, check their quotes for gaps, and sign a contract you understand.
When you have quotesFractional CTO
A technical lead who reviews the work, controls scope, and reports to you in plain language while a vendor builds.
When a build is underwayEvery vendor now sells AI. We help you decide where it's actually worth it.
Independent AI strategy, training and app reviews, plus chatbots, AI tools and websites built by Entretech Studio. Never advice and build on the same project.
Products we've specified and designed
Requirements, full documentation and design for 9 products, each handed over ready for a development team to quote and build.
See all case studies
Ride-hailing app for Saudi Arabia
RYVEO · 109 screens · iOS and Android
Nutrition tracking and nutritionist booking app
Nutrava · 199 screens · iOS, Android and iPad
Sales, lead and HR suite for a multi-brand company
Vantora suite · 170 screens · Web applicationWhat clients say
All testimonialsContent needed: a real quote from a Discovery client, two or three sentences, in their own words
Content needed: a real quote from a founder or business owner, two or three sentences, in their own words
Deep experience where mistakes are expensive
We work with small businesses in any sector. Our founders' background is in regulated industries, where requirements have to be right the first time.
Healthcare
Hospital information systems, clinical order entry, clinical workflow design.Insurance and financial services
Claims automation and systems work with banks.Small businesses in any sector
Operations, sales, bookings and internal tools for owner-led companies.Some problems come up so often, we build the fix ourselves.
Alongside our advisory work, the Studio builds focused software for problems we see again and again in small businesses.
You talk to the founders, every time
More about usUsman
Co-founderSolution architect. Background in hospital information systems, clinical order entry and workflow design, insurance claims automation, and systems work with banks.
Content needed: co-founder name
Co-founderContent needed: two-sentence background
Before you book
Do you build software too?
Yes, through Entretech Studio: websites, chatbots and AI tools. But never on a project we have advised on. If we help you choose a vendor, we are not one of the options, which keeps the advice independent.
I'm not technical. Will I follow what's happening?
Yes. Every recommendation comes with its reasoning in plain language, and every decision stays yours.
We already have a developer. Can you still help?
Yes. We can review a proposal, check progress against scope, or act as the technical voice between your business and your development team.
Will you sign an NDA before we talk?
Content needed: confirm your NDA policy, for example: Yes, we can sign your NDA or send ours before the first call.
How is pricing set?
Every engagement is scoped on the intro call. You receive a written proposal with a fixed scope before any work begins. Content needed: optional starting price line
Start with a free intro call.
A short conversation with a founder about where you are. You leave with an honest read and a sensible next step, whether or not that involves us.
Free and without obligation. Content needed: call length
- Before the callWe read what you sent, so the call starts with your problem.
- On the callWe ask questions, listen, and explain how we would approach it.
- After the callIf we are a fit, a written proposal with a fixed scope follows. If not, we say so.